03-01-07 FUNTRAP SHOWROOM- PURELIME, Danish Life Style Collection, join the group of funtrap!

LOS ANGELES—March 1st, 2007—F.T.C. Funtrap, Inc officially announced that funtrap showroom represents Danish life style brand, PureLime, from this month for Southern California, Hawaii, Taiwan and Japan regions.

PureLime is a Scandinavian brand; the brand was created in 1995, above a sheet metal workshop in a backyard in Østerbro, Copenhagen in Denmark. The mission is simple to produce functional and fashionable fitness-wear for active women. PureLime has been in the business in the US about 5 years. Now PureLime is distributed in the US, UK, Canada, Germany, Japan, and 12 other countries. Their major retailers are Boston Proper Catalogs , Title Nine Catalog , Activa , and some of the locations of Gold Gyms and World Gyms in the US. In the UK, Harrods Harrods and InterSports are major clients for PureLime.

In 2006, Danish health magazine “I FORM” tested sports bras. According to the research by Portsmouth University in England and the Australian Institute of Sports in Canberra, if you exercise without using sports bras, women will get sagging breasts. And this magazine told the readers how import women should use sports bras during exercises. And in this test, PureLime Supports Bra 091 was awarded as the test winner! PureLime beat NIKE, Champion and other major companies. Since then this sports bra is one of the best sellers of PureLime. Here is the article.

Yukie, Founder and the sales director of funtrap showroom, worked with PureLime when she was at One World Marketing as an assistant sales rep of James Pruss. Yukie personally loves PureLime because its fabric of European supplex are much thinner and softer than major Brazilian. Therefore it is more comfortable when you workout. Also the coloring and cuts of PureLime is always different from major brands like Nike or Adidas. PureLime is the best self-indulgent piece for active women who are fed up with wearing majors. PureLime has now six different categories of collection, such as wear for Yoga, Running and Tennis. It price point of wholesale are tops $19-$29, pants $27-39 and bras $28-30. Key words for PureLime are clean, simple and sophisticated. Now the funtrap showroom, which carries international brands from Japan and all over the world, will show how to wear PureLime for not only fitness scene, but also everyday life.



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02-10-07 FUNTRAP SHOWROOM- Back To Las Vegas With More Collections!

Los Angeles, Calif. -- Feb. 10, 2007-- In an effort to promote its latest Japanese handcrafted women’s collection, “saikan” will transform its POOL TRADE Show (B68) booth into Mysterious Desert.

"This time I return to my original point." said Kanako Yaguchi, saikan designer and KIRIGAMI artist. "I want to show my origin and want to feel how people in the US think about KIRIGAMI itself. This show will be my first tradeshow to join in the US. I want to provide POOL visitors with a truly unique experience; an experience that complements the unique new line I am launchin. I feel that this powerful collection deserved a powerful introduction." “saikan” markets hand-designed T-shirts, dress and accessories. Everything is made in Japan.

The booth will be shared with other Japanese and international collections under the funtrap showroom. These collections are “muddy boots”, “Psychodelic Mystic” and “Outernational By Livity”. Each lines has different flavors but have spirits of handcrafted flavors.

F.T.C. Funtrap, Inc a.k.a. funtrap showroom is a group of professionals in the fashion and apparel industry providing products of lifestyle brands and services to buyers, shop owners, and press in fashion business. "funtrap" was founded in 2005 by Yukie n Los Angeles, California. Yukie has substantial experience working in both the U.S. and Japanese fashion industries as a merchandiser, PR person, sales professional and journalist. Since last July funtrap showroom has been carrying not only Japanese brands, but also outstanding international brands, such as in53kto from Mexico and PureLime from Denmark.
Funtrap showroom also exhibit at PROJECT SHOW with Men’s lines, smo (2039 9th Ave) and in53kto(2038 9th Ave). Both collections are getting well known in Tokyo, Los Angeles and New York. Also premium denim collection, MIZRA will be in POOL TRADE SHOW at B67.


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