Sunday, March 25, 2007

03-01-07 FUNTRAP SHOWROOM- PURELIME, Danish Life Style Collection, join the group of funtrap!

LOS ANGELES—March 1st, 2007—F.T.C. Funtrap, Inc officially announced that funtrap showroom represents Danish life style brand, PureLime, from this month for Southern California, Hawaii, Taiwan and Japan regions.

PureLime is a Scandinavian brand; the brand was created in 1995, above a sheet metal workshop in a backyard in Østerbro, Copenhagen in Denmark. The mission is simple to produce functional and fashionable fitness-wear for active women. PureLime has been in the business in the US about 5 years. Now PureLime is distributed in the US, UK, Canada, Germany, Japan, and 12 other countries. Their major retailers are Boston Proper Catalogs , Title Nine Catalog , Activa , and some of the locations of Gold Gyms and World Gyms in the US. In the UK, Harrods Harrods and InterSports are major clients for PureLime.

In 2006, Danish health magazine “I FORM” tested sports bras. According to the research by Portsmouth University in England and the Australian Institute of Sports in Canberra, if you exercise without using sports bras, women will get sagging breasts. And this magazine told the readers how import women should use sports bras during exercises. And in this test, PureLime Supports Bra 091 was awarded as the test winner! PureLime beat NIKE, Champion and other major companies. Since then this sports bra is one of the best sellers of PureLime. Here is the article.

Yukie, Founder and the sales director of funtrap showroom, worked with PureLime when she was at One World Marketing as an assistant sales rep of James Pruss. Yukie personally loves PureLime because its fabric of European supplex are much thinner and softer than major Brazilian. Therefore it is more comfortable when you workout. Also the coloring and cuts of PureLime is always different from major brands like Nike or Adidas. PureLime is the best self-indulgent piece for active women who are fed up with wearing majors. PureLime has now six different categories of collection, such as wear for Yoga, Running and Tennis. It price point of wholesale are tops $19-$29, pants $27-39 and bras $28-30. Key words for PureLime are clean, simple and sophisticated. Now the funtrap showroom, which carries international brands from Japan and all over the world, will show how to wear PureLime for not only fitness scene, but also everyday life.


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